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Mother Dirt Promotes ‘Family Size’ Bottles

Are 'natural' consumers demanding larger sizes?

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By: Marie Redding

Senior Editor, Rodman Media

Much attention has been on travel-friendly, portable packaging – however, Mother Dirt is promoting its new larger bottle sizes as “family friendly.”

Shoppers who read a product’s ingredient labels typically don’t have many “value size” options in the shampoo aisle. Mother Dirt says it is filling this void.

Mother Dirt, a natural brand most known for its probiotic-based skin care, launched hair care products in 2015. Now, the brand’s shampoo and cleanser are in 200 ml plastic bottles, which doubles the capacity of its original 3.4 oz size package. The shampoo has a flip top cap. The conditioner has a foaming pump.

Mother Dirt’s new family sizes were created in response to consumers’ desires for longer lasting products, the brand says — particularly for households that have multiple members using them. This new offering from Mother Dirt is not only more convenient for household usage patterns, but also generates less waste by excess shipping, manufacturing, and disposal.


 

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